Analytics & Conversion Tracking Setup
Your GA4 shows no conversions.
Your Facebook ads show too many.
Neither is right.
We set up Analytics & Conversion Tracking that actually works — GA4, Meta pixel, TikTok, Google Ads. Done for you. 590€ flat — you pay only when it's live and verified.
590€ flat fee · Pay only when working · Shopify, WordPress & custom sites · Done in 5–7 days
4 signs your tracking is broken
Most businesses running ads are making budget decisions on bad data. Here's what's actually happening.
"GA4 shows no conversions — but we're getting orders."
Your store is working, but GA4 shows zero purchases. Broken event setup, missing purchase trigger, or a GTM container never published — we find it and fix it.
"Facebook shows 40 conversions. Shopify shows 12. Who's right?"
Every ad platform claims credit for the same sale. Add them up and you get 3× your real revenue. Without a neutral source of truth, you can't make good budget calls.
"Facebook and TikTok traffic shows as Direct in GA4."
Ads clicked inside the Facebook or TikTok app open in an in-app browser — no referrer is sent, so GA4 records them as Direct. Your paid social looks invisible. It isn't.
"The pixel is installed but I'm not sure if it's firing."
iOS ATT means client-side pixels miss 40%+ of iPhone conversions. Server-side CAPI bypasses the browser entirely — recovering the sales Apple's privacy controls hide.
Everything in one setup
A complete tracking stack — GA4, server-side APIs, GTM, and ad platform attribution. One project, one price.
GA4 full setup & audit
Clean event structure, purchase tracking, channel grouping rules and custom dimensions. If GA4 is already installed, we audit and fix what's broken.
Meta Conversions API (CAPI)
Server-side tracking that bypasses iOS entirely. When the pixel misses iPhone users, CAPI sends conversion data directly from your server to Meta.
TikTok Events API
Same server-side setup for TikTok — combined with pixel and UTM tagging, gives TikTok reliable data to optimise your campaigns.
Google Ads enhanced conversions
Enhanced conversions + proper GA4 import so Google Ads sees accurate, deduplicated data — not inflated guesses.
Google Tag Manager setup
All tracking managed through GTM — clean, auditable, easy to update without touching code for every new campaign.
UTM framework & naming
A consistent UTM structure so GA4 always knows where traffic comes from — even through in-app browsers that strip referrer data.
Start with a free
tracking audit
Tell us your platform, ad channels, and what looks broken. We'll review your setup and come back with exactly what needs fixing.
- GA4 + Meta CAPI + TikTok Events API + Google Ads
- Shopify, WordPress, WooCommerce & custom sites
- Setup in 5–7 business days
- Pay only when everything is tested and working
- We document everything we touch
We understand tracking
because we run ads too.
We're a small boutique agency — not a tutorial-copy shop. We've spent years diagnosing why data doesn't match. We know where to look.
Max Anderseen
Founder · GA4 & Tracking specialist · Google Ads expert · AI developer
Mikael Viren
Shopify developer · Google Ads specialist · Conversion tracking
Pete Gunnar
Web developer · Shopify developer · GTM & tag implementation
Done in 5–7 days
Three steps — from broken tracking to verified, working data.
Free audit
We review your GA4, pixels, GTM and ad account linking. Clear report on what's broken — no charge, no commitment.
Implementation
We handle all the technical work — GA4, CAPI, TikTok Events API, GTM, enhanced conversions. You just give us access.
Verified — then you pay
We test every event end-to-end. Only when everything is confirmed working do we invoice the 590€ flat fee.
Common questions
Why does GA4 show Facebook traffic as Direct?
When someone clicks your ad inside the Facebook or TikTok mobile app, the link opens in an in-app browser launched cold — no prior page, so no referrer header is sent. GA4 sees the visit with no source and records it as Direct. The fix is adding UTM parameters to every ad URL so GA4 reads the source from the URL itself.
Do I need server-side tracking (CAPI) or is the pixel enough?
For most businesses, the pixel alone misses a significant share of conversions — particularly on iOS where users have opted out under Apple's ATT. CAPI sends conversion data server-to-server, bypassing the browser entirely. We recommend running both pixel and CAPI together for the best match rate.
Will this work with Shopify / WordPress / Magento?
Yes. We work with Shopify, WordPress, WooCommerce, Magento, and custom-built sites. The implementation differs slightly by platform but the outcome is the same: accurate tracking across GA4, Meta, TikTok and Google Ads. We confirm everything during the free audit.
What does "pay only when it's working" mean exactly?
We don't invoice until we've verified every tracking event end-to-end — purchase events firing in GA4, conversions confirmed in Meta and TikTok Ads Manager, Google Ads enhanced conversions live. If something isn't working, we fix it before we invoice. The 590€ is a flat fee, no surprises.
What access do you need from us?
Admin access to Google Tag Manager (or your site codebase), GA4, Meta Business Manager, and your TikTok Ads account. For Shopify we need collaborator access. We document everything we touch and hand it back clearly.
How long does setup take?
Typically 5–7 business days from access granted to fully tested and verified. We'll give you a clear timeline after the initial audit.