Free Google Ads Audit

    8 Bad Google Ads Signs Case studies

    Anderseen Google Ads marketing grew our ads generated revenue from $600,000 to over $1,200,000 in a years time. ROAS increased +440%.

    FREE AUDIT

    Get Your Free Google Ads Audit

    Discover exactly what's holding back your Google Ads performance. Our expert team will analyze your account and deliver a comprehensive report with actionable recommendations.

    What You'll Get:

    • Complete campaign structure and campaign type analysis
    • Wasted spend identification
    • Conversion tracking review
    • Keyword & audience optimization tips
    • Practical suggestions to improve ROAS or leads
    No commitment required • Results delivered in 2-7 days.

    🔒 Your data is safe with us

    ⚡ Speed Up Your Audit (Optional)

    Grant us read-only access to start your audit immediately:

    1. Open your Google Ads account
    2. Click Admin (wrench icon) → Access and security
    3. Click the blue "+" button
    4. Enter email: anderseenoffice@gmail.com
    5. Select "Read only" permission
    6. Click Send invitation

    💡 This allows us to see your account data without making any changes. You can revoke access anytime.

    8 Signs Your Google Ads Are Bleeding Money

    Most ecommerce businesses waste 20-40% of their Google Ads budget without realizing it. Check if any of these warning signs apply to your campaigns - if you recognize 3 or more, your account needs an immediate audit.

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    1. Your ROAS is stuck below 2.5x

    If you're consistently getting less than €2.50 back for every €1 spent, something is fundamentally wrong. Well-optimized Google Ads campaigns typically achieve 3-5x ROAS for ecommerce. A low ROAS often signals poor targeting, wrong keywords, or conversion tracking issues.

    2. You haven't reviewed search terms in 3+ months

    Your ads might be showing for completely irrelevant searches, wasting hundreds or thousands of euros monthly. Without regular search term reviews and negative keyword additions, Google's algorithm will spend your budget on anything remotely related to your keywords.

    3. Cost per click keeps increasing every month

    Rising CPCs without improving results is a red flag. It usually means your Quality Score is dropping, you're in a bidding war, or Google is showing your ads to less relevant audiences. This spiral continues until you fix the root cause.

    4. You're using mostly broad match keywords

    Broad match keywords cast the widest net—and waste the most money. Without tight control and extensive negative keywords, broad match turns your budget into a guessing game. Most successful accounts use 70-80% exact and phrase match.

    5. You're not 100% sure your conversion tracking is accurate

    If you can't confidently say "yes, every conversion is being tracked correctly," you're flying blind. Incorrect tracking means Google's algorithm optimizes for the wrong goals, leading to wasted spend and poor results.

    6. Your Quality Score is below 7 on important keywords

    Low Quality Scores mean you're paying 50-400% more per click than competitors. Google rewards relevance with lower costs and better ad positions. If your scores are consistently low, you're hemorrhaging money on every single click.

    7. You have campaigns with less than 10 conversions per month

    Low-converting campaigns never give Google enough data to optimize effectively. They're essentially test campaigns that stay in testing mode forever, burning budget without ever reaching their potential. These campaigns need restructuring or pausing.

    8. You split your budget equally across all campaigns

    Not all campaigns perform equally, yet many businesses allocate budget evenly. Your best-performing campaigns should get more budget, while underperformers should get less or be paused entirely. Equal budgets guarantee mediocre overall performance.

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    ⚠️ If you checked 3 or more of these, your Google Ads account is likely wasting money every month. A free audit will show you exactly where your budget is going and how to fix it.

    Frequently Asked Questions

    Everything you need to know about our Google Ads audit service

    The audit typically takes 2-7 days to complete, depending on the complexity of your account and our current workload. To get started, all we need is your website URL , your email address and of course permission to access your Google Ads account.

    Please grant us read-only access to your Google Ads account (admin -> security and access -> invite new user anderseenoffice@gmail.com, read-only permission is fine.). This allows us to dive deep into your campaigns immediately.

    Yes, it's completely free with no strings attached. There's no catch, no credit card required, and no obligation to work with us afterward.

    We offer free audits for two reasons: First, it helps us demonstrate our expertise and show potential clients the value we can provide. Second, many businesses genuinely don't realize how much money they're wasting on Google Ads—we want to help fix that, even if you choose to implement the changes yourself.

    You'll receive a detailed audit report with practical suggestions regardless of whether you decide to work with us or not.

    Case studies from Our Google Ads Audits

    • Case Study 1: Nordic Fashion Brand

      ONLINE MENSWEAR SHOP
      Premium menswear retailer with €15,000/month ad spend

      The Challenge
      After two years of running Google Ads, their ROAS had plateaued at 1.9x. They were spending €15,000 monthly but felt like they were throwing money into a black hole. Cost per acquisition kept climbing, and they couldn't understand why their campaigns stopped working.

      What We Found in the Audit
      - ❌ 38% of budget wasted on non-converting search terms like "cheap suits" and "free shipping"
      - ❌ Campaign structure was chaotic – 3 campaigns competing for the same keywords
      - ❌ Conversion tracking missed 40% of purchases due to outdated Google Tag implementation
      - ❌ No negative keywords added in 11 months
      - ❌ Landing pages didn't match ad promises – ad copy mentioned "Italian wool" but landed on generic category page

      What We Fixed
      - ✅ Completely restructured campaigns by product category and intent
      - ✅ Fixed conversion tracking and implemented enhanced conversions
      - ✅ Added 340+ negative keywords to stop waste
      - ✅ Created tightly themed ad groups with specific landing pages
      - ✅ Shifted budget from underperformers to high-ROAS campaigns
      - ✅ Implemented smart bidding with proper conversion data

      Results After 90 Days

      ROAS: 1.9x → 4.7x (+147%)

      Cost Per Acquisition: €82 → €41 (-50%)

      Conversion Rate: 2.1% → 4.8%(+129%)

      Timeline: Full implementation took 3 weeks, results visible within 45 days

    • Case Study 2: Home Decor Store

      Home furniture and decor online store
      Scandinavian furniture & accessories €1,200/month ad spend

      The Challenge
      This established Shopify store had been running Google Ads for 18 months with disappointing results. They were getting clicks but very few conversions. Their previous agency had set up campaigns but provided no ongoing optimization.

      What We Found in the Audit
      - ❌ Quality Scores averaged 3-4 on their main keywords, causing CPCs to be 300% higher than necessary
      - ❌ 95% broad match keywords showing ads for completely unrelated searches
      - ❌ Ad copy was generic – no unique value proposition or compelling offers
      - ❌ Mobile landing pages loaded in 8+ seconds causing 70% bounce rate
      - ❌ Search and Shopping campaigns weren't connected, missing cross-channel opportunities

      What We Fixed
      - ✅ Rewrote all ad copy to highlight unique Scandinavian design and sustainability
      - ✅ Converted 80% of keywords to exact and phrase match
      - ✅ Optimized landing pages for speed (8s → 2.1s load time)
      - ✅ Added seasonal promotions and urgency to ad copy
      - ✅ Implemented audience targeting for previous site visitors
      - ✅ Connected Shopping and Search for better attribution

      Results After 60 Days

      ROAS: 1.4x → 3.6x (+157%)

      Cost Per Click: €6.80 → €2.90 (-57%)

      Quality Score: 3.8 → 7.2 (+89%)

      ⏱️ Timeline: Quick wins within 2 weeks, full optimization completed in 45 days

      These results aren't unusual—they're what happens when someone who understands Google Ads audits your account and fixes what's broken. Get your free audit and discover your account's hidden potential.