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Articles

Shopify and Consent Banner Solutions — What Actually Matters

Should your Shopify store use Shopify's built-in cookie banner or a third-party one? Here's an honest, jargon-free comparison of what each does, what EU law requires, and when the extra tool is worth paying for.

Why Facebook and TikTok Visitors Don't Show Up in GA4

Running Facebook or TikTok ads but GA4 shows almost no visitors from them? In-app browsers send no referrer, so GA4 records the visits as Direct. Here's why it happens and how UTM parameters fix it.